Also hires Eric Mika (former MD of Fidelis Global) as senior VP of open ecosystems, strategic alliances and partnerships

Letv, best known for running an online video service by the same name in China, is branching out into virtual reality (VR). The company is getting ready to sell its own VR headset, dubbed LeVR Cool 1, which just passed the FCC (Federal Communications Commission) which regulates interstate and international communications by radio, television, wire, satellite and cable.

Virtual reality (VR) used to be one of those things that people talked about in the same breath as sci-fi and it definitely tests the frontiers of our imagination. Today, however, it is becoming a new reality.Since Facebook bet on VR with Oculus Rift, there have been other tech companies such as Microsoft, Google, Sony, Samsung and HTC that have announced their own headsets at different price points to bring the VR universe to life.

From the looks of it, Letv’sheadset seems to be similar to Google’s Cardboard VR headsets. Users have to use their own phones as displays, with the headset itself functioning as enhanced lenses. The difference is that the LeVR headset comes with straps, which should make it easier to wear it for a longer period of time. Also, it looks like the company is set to sell it in combination with a simple Bluetooth input device.

Letv has been making its own hardware in China for some time. The company began by producing its own TV sets, which offered access to Letv’s streaming services. This year, it added Android-based phones to its hardware lineup.

Additionally, earlier this month, Letv announced the hire of Eric Mika as senior VP of open ecosystems, strategic alliances and partnerships, a key role for the Chinese company as it steps up its global expansion. Based in New York, Mika’s leadership is expected to provide momentum to Letv’s plans for rolling out hardware and content offerings later this fall with the U.S. launch of its digital storefront, LeMall.